LIVING SO PURPOSEFULLY PRIVACY POLICY

 

1. All for you

Your data will only be used as set out in this Privacy Policy.

2. Our promise

You have our word that we’ll treat and protect your data.

3. Straight up

We’ll keep you updated with what you need to know.

4. No small talk

Let us know your preferences – you decide what and how you hear from us.

5. Just the essentials

We won’t keep your data for no reason. If we don’t need your data, we’ll delete it

INTRODUCTION
Our website address is: https://madelyn.livingsopurposefully.com.
WHO IS LSP
LSP is a leading online fashion retail company known for taking over your social media feeds with our killer looks and next-level aesthetic that’ll have you double tapping. We design, source, market and sell clothing, shoes, accessories and beauty products to consumers in almost every country in the world.
OUR COMMITMENT TO YOU
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
THE PERSONAL DATA WE COLLECT

Personal data means any information about an individual from which that person can be identified. It does not include anonymised data, where the identity and identifying information has been removed.

While our website is designed for a general audience, we will not knowingly collect any data from children under the age of 13 or sell products to children. If you are under the age of 13, you are not permitted to use or submit your data to the website.

The following groups of personal data are collected:

  • Identity Data includes information such as: first name, last name, title, date of birth (optional), occupation, personal description, photo and gender.
  • Contact Data includes information such as: email address, billing address, delivery address, location, country, telephone number, loyalty programme membership number, and social media id (if you log in by social media).
  • Financial Data includes information such as: payment card details and bank account.
  • Transaction Data includes information such as: details of your purchases and the fulfilment of your orders (such as basket number, order number, subtotal, title, currency, discounts, shipping, number of items, product number, single item price, category, tax etc.); payments to and from you and details of other products and services you have obtained from us, correspondence or communications with you in respect of your orders, and details of any rewards and bonuses awarded.
  • Technical Data includes information such as: details of the device(s) you use to access our services, your internet protocol (IP) address, login data, your username and password, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform.
  • Profile Data includes information such as: purchases or orders made by you, product and style interests, preferences, feedback, and survey responses.
  • Usage Data includes information such as: how and when you use our website/app, how you moved around it, what you searched for; website/app performance statistics, traffic, location, weblogs and other communication data; loyalty programme activities; and details of any other PLT products and services used by you.
  • Marketing and Communications Data includes information such as: your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

HOW WE GET YOUR INFO

Direct interactions – you may give us your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data by filling in forms, entering information online or by corresponding with us by post, phone, email, telephone or otherwise. This includes personal data you provide, for example, when you:

  • Create an account or purchase products on our website;
  • Subscribe to our newsletter, discussion boards, social media sites or create wish lists;
  • Enter a competition;
  • Join a PLT loyalty programme;
  • Complete a voluntary market research survey;
  • Contact us with an enquiry or to report a problem (by phone, email, social media, or messaging service);
  • Use the “refer a friend” function on our website; or
  • When you log in to our website via social media.

Automated technologies or interactions – as you interact with our website, we may automatically collect the following types of data (all as described above): Technical Data about your equipment, Usage Data about your browsing actions and patterns, and Contact Data where tasks carried out via our website remain uncompleted, such as incomplete orders or abandoned baskets. We collect this data by using cookies, server logs and other similar technologies. Please see our Cookie section (below) for further details.

Third parties – we may receive personal data about you from various third parties, including:

  • Identity and Contact data from another individual when they purchase an e-gift card for you or use the “refer a friend” function on our website;
  • Technical Data from third parties, including analytics providers such as Google. Please see further information in the section entitled ‘Marketing preferences, adverts and cookies’.
  • Technical Data from affiliate networks through whom you have accessed our website;
  • Identity and Contact Data from social media platforms when you log in to our website using such social media platforms;
  • Identity and Contact data from third parties, including organisations (including law enforcement agencies), associations and groups, who share data for the purposes of fraud prevention and detection and credit risk reduction; and
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
HOW WE USE YOUR DATA SAFE AND SECURE

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

KEEPING YOUR INFO ON FILE

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

MARKETING PREFERENCES
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
COOKIES

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

ADVERTISING


Like many companies, we may target PLT banners and ads to you when you use other websites and apps, based on your Contact, Technical, Usage and Profile Data. We do this using a variety of digital marketing networks and ad exchanges, and a range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience Service.

OUR USE OF ANALYSIS & TARGETING TOOLS

We use a range of analytics and targeted advertising tools to display relevant website content on our website and online advertisements on other websites and apps (as described above) to you, deliver relevant content to you in marketing communications (where applicable), and to measure the effectiveness of the advertising provided. For example, we use tools such as Google Analytics to analyse Google’s interest-based advertising data and/or third-party audience data (such as age, marital status, life event, gender and interests) to target and improve our marketing campaigns, marketing strategies and website content. We may also use tools provided by other third parties, such as Facebook, Tik Tok, Adroll, Emarsys, Conversant and Bing to perform similar tasks, using your Contact, Technical, Usage and Profile Data.

In order to opt out of targeted advertising you need to disable your ‘cookies’ in your browser settings or opt-out of the relevant third-party Ad Settings.

The Digital Advertising Alliance (which includes companies such as Google, Responsys and Facebook) provides a tool called WebChoices that can perform a quick scan of your computer or mobile devices, find out which participating companies have enabled customised ads for your browser, and adjust your browser preferences accordingly.

If you would like any further information about the data collected by these third parties or the way in which the data is used, please contact us.

LINKS TO OTHER WEBSITES AND THIRD PARTIES
Our website may include links to and from the websites of our partner networks, advertisers and affiliates, or to social media platforms. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to their websites.
HOW WE SHARE YOUR DATA

We may disclose and share your personal data with the parties set out below:

  • where you have consented for us to do so. For example, if you have consented to receive marketing materials from third parties, or in respect of third parties’ (including co-branded or jointly promoted) products and services, we may pass your data on to the relevant third parties for the purpose of sending you such marketing communications;
  • to business partners, suppliers, sub-contractors and other third parties that we use in connection with the running of our business for the purposes set out in the table above in the section ‘How we use your data’, such as:
    • third party service providers that we engage to provide IT systems and software, and to host our website;
    • third party payment processing services (including Worldpay, Adyen, Paypal, and in certain regions, Klarna, Laybuy and Clearpay (please see T&C’s Klarna / Clearpay / Laybuy for more information) to process your payment to us. PLT does not store your payment information. Your payment details are provided to the payment processing service you have selected, who are required to comply with applicable regulations and data protection laws. Please refer to the privacy policy of the relevant provider for details of how they process your personal data;
    • services and to provide marketing and advertising services;
    • third party service providers that we engage to deliver and process your e-gift card orders and e-gift card payment;
    • third party service providers that we engage to deliver goods you have ordered and to manage any returns;
    • third party service providers that we engage to send emails and postal mail on our behalf including in relation to incomplete orders or abandoned baskets, or marketing communications, to provide data cleansing services and to provide marketing and advertising services;
    • analytics and search engine providers that assist us in the improvement and optimisation of our website;
    • affiliate networks through whom you have accessed our website;
  • to any third party to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
  • to protect our customers, boohoo group companies and website from fraud and theft, we may share personal data that is required to make identity checks and personal data that we obtain from making identity checks (including data relating to your age, name and location), together with account information, with other boohoo group companies and with third party organisations (including law enforcement agencies), involved in fraud prevention and detection and credit risk reduction. Please note that the other boohoo group companies and these third parties may retain a record of the information that we provide to them for this purpose;
    • we may share your personal data with Ravelin and/or Risk Management and/or other fraud prevention and analysis service providers, in order to carry out fraud prevention checks on our behalf. If personal data is provided to Ravelin, Ravelin will also use this personal data to improve its service and machine learning to improve its automated processing. A copy of Ravelin’s privacy notice can be found at: ravelin.com which explains how Ravelin will use your personal data for these purposes; and
    • we may further share personal data that is required to make identity checks and personal data that we obtain from making identity checks (including data relating to your age, name and location), together with account information, with organisations (including law enforcement agencies), involved in fraud prevention and detection and credit risk reduction. Please note that these third parties may retain a record of the information that we provide to them for this purpose;
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or

to our professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

Worldpay

Worldpay are the data controller in respect of the Personal Information that you give to them (and which they hold about you) when you sign up for, access, or use services, features, technologies or functions offered on the Worldpay website (including when using Worldpay to pay for goods or services offered on the PLT website) and in relation to Personal Information collected during the course of business as set out in their Privacy Policy which can be found on their website at worldpay.com

YOUR DATA AND COUNTRIES OUTSIDE OF THE EUROPEAN ECONOMIC AREA (EEA)

The personal data we collect from you may be transferred to, and stored at, destinations outside the European Economic Area (“EEA”) using legally-provided mechanisms to lawfully transfer data across borders. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. We will take all steps necessary to ensure that your data is treated securely and in accordance with this privacy notice.

Whenever we transfer personal data outside the EEA, we will ensure a similar degree of protection is afforded to it by ensuring appropriate safeguards, as required by law, are in place. This may include using specific contractual clauses approved by the European Commission which give personal data the same protection as it has in Europe. More information about these is available here

Please contact us if you want further information on the countries to which we may transfer personal data and the specific mechanism used by us when transferring your personal data outside the EEA.

YOUR RIGHTS
  • The right to be informed about how your personal data is being used by companies.
  • The right to access the personal data we hold about you.
  • The right to request the correction of inaccurate personal data we hold about you.
  • The right to request that we restrict the processing of your personal data
  • The right to withdraw your consent where you have previously provided us with it
  • The right to request that we transfer elements of your personal data either to you or another service provider.
  • The right to object to processing of your personal data
  • The right to request human intervention for automated decision-making.
  • The right to lodge a complaint.

If you want to exercise your rights, have a complaint to make, or just have a question for us – get in touch by emailing us at DPO@boohoo.com.

Request access to your personal data
You have the right to obtain a copy of the personal data we hold about you and certain information relating to our processing of your personal data.

Request correction of your personal data
You are entitled to have your personal data corrected if it is inaccurate or incomplete. You can update your personal data at any time by logging into your account and updating your details directly, or by emailing us at DPO@boohoo.com.

Request erasure of your personal data
This enables you to request that PLT delete your personal data, where there is no good reason for us continuing to process it. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Request restriction of processing of your personal data
You have a right to ask PLT to suspend the processing of your personal data in certain scenarios, for example if you want us to establish the accuracy of the data, or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. Where processing is restricted, we are allowed to retain sufficient information about you to ensure that the restriction is respected in future.

Request the transfer of your personal data
You have the right to obtain a digital copy of your personal data or request the transfer of your personal data to another company. Please note though that this right only applies to automated data which you initially provided consent for us to use or where we used the data to perform a contract with you.

Object to processing of your personal data
You have the right to object to the processing of your personal data where we believe we have a legitimate interest in processing it (as explained above). You also have the right to object to our processing of your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your data which override your rights and freedoms.

Request human intervention for automated decision making and profiling
You have the right to request human intervention where we are carrying out automated decision making when processing your personal data. This form of processing is permitted where it is necessary as part of our contract with you, providing that appropriate safeguards are in place or your explicit consent has been obtained.

We will try to respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. We may need to request specific information from you to help us confirm your identity and ensure your right to exercise any of the above rights. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

Right to lodge a complaint
If you have any concerns or complaints regarding the way in which we process your data, please email us directly at DPO@boohoo.com. You also have the right to make a complaint to the ICO (the data protection regulator in the UK), or (if you are located in the European Union) any other competent supervisory authority in your country of residence (a list of supervisory authorities can be found here: https://edpb.europa.eu/about-edpb/about-edpb/members_en) We would, however, appreciate the chance to deal with your concerns before you approach the ICO, or any other supervisory authority so please do contact us in the first instance.

Representative in the EU
For supervisory authorities and customers located in the European Union, if you have any questions about our privacy notice or the information we hold about you, please feel free to contact us by email at:

CHANGES TO THIS PRIVACY POLICY

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.


We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.


You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

SAY HEY AND CONTACT US
Our customers are super important to us so If you have any questions about this privacy Policy, feel free to hit us up with any questions, comments or requests you have about your data by contacting our nominated representative.